Our team
Vivienne Scholl
PARTNER & CREATIVE DIRECTOR
We met in 1996 and quickly formed a strong friendship. In 2002 we embarked on our first creative project together and later that year we formed a company.
[And we were married in 2012.]
Kevin Potcner
PARTNER & MANAGING DIRECTOR
Vivienne’s career has been focused on translating ideas into identities and goals into design solutions. Vivienne brings exceptional relationship skills to the agency’s creative approach and excels at inspiring and energizing everyone involved in a project to achieve a high level of creative output and enjoyment. Vivienne believes that creative projects should always remain grounded, relevant and accessible, keeping the audience at the center of the work.
As the creative director of Avenue 4, Vivienne is instrumental in guiding teams to solve problems. She has applied her skills in the digital and print space for clients such as Cisco, Stanford University, Brown & Toland Physicians, ServiceSource, Nestle, Thomson Financial and Au Bon Pain.
Vivienne graduated from the Rochester Institute of Technology’s school of Art and Design with High Honors in Graphic Design.
“Vivie is a small package, filled with lots of delights and surprises. She has much creativity and imagination as exhibited in vocabulary, art, and dramatic play. Though small in size, she stands up to anyone and has a loud, no-nonsense tone in her voice when the occasion demands it.”
Kevin brings a unique blend of left-brain and right-brain skills to his role as Avenue 4’s Managing Director and has an innate ability to simultaneously see the forest and the trees. His academic and professional background in both graphic arts and the statistical sciences allows him to keep creative efforts grounded in business processes and strategies.
Kevin has worked with Fortune 500 clients including eBay, Visa, Dignity Health, LegalZoom, Hewlett-Packard, General Electric, Motorola, Ford and Charles Schwab.
Kevin has a BS in Printing Sciences and Technology and an MS in Applied Statistics—both from the Rochester Institute of Technology.
“Kevin always needs everything to be in its place. Sometimes he stays in his roomfor hours organizing his toys and making sure he reads all the instructions on the boxes. I think he has as much fun doing that as he does actually playing with thetoys.”
Our trusted (no, cherished) network of partners
We have a network of talented designers, developers, writers, illustrators and more whom we bring on-board for projects as needed. This scalability keeps our overhead—and project budgets—extremely competitive while offering our clients all the confidence and convenience of working with a full-service agency.
Some of our most frequently relied upon talent are Jennifer Scrivner, Ben Daron, James DeKoven, Bryan Keever, Justin Klein, Jason Laramie, Ross Levine, Otis McCort and Kiff Scholl.
We specialize in…
Branding & Messaging
Logos & Visual Identity
Website Design
Print & Digital Collateral
Large Format Graphics